Knowing the performance of the modules is important. If you would like to track the traffic of the search widget, it is valuable for you to have an idea about the breakdowns on the eCommerce website.
Search
Box Reports allow us to see these performances for both Before and After
Search.
Reports of all assets in the search widget area and the device
breakdown of search widget performance will be seen. Reporting can be done
separately for desktop & mobile and native apps using reporting.
Let’s talk about how this works and take a look at the measurements.
Products Asset
If a user clicks on a product in the search
box and buys that product, the contribution is conveyed to Segmentify. In another scenario, if the
customer clicked on that product and bought another product, the contribution will
not be written to Segmentify (as in Recommendation). Lastly, if the customer only buys
the product the customer clicked from search, the contribution is written.
Category Asset
If the user clicks and then buys any product from the X category, the contribution is written to
Segmentify. If one of the
categories of the product they bought from matches the category they clicked, a contribution is written to Segmentify.
Brand Asset
When the user clicks and then buys
any product from the X brand, the contribution is written to Segmentify. If one of the brands of the product they bought matches the brand they clicked, a contribution is written to Segmentify.
Keywords Asset
Since we do not currently have tracking for keywords, we cannot measure
performance here, so we cannot count it in Segmentify's contribution.
There is a summary of the performances of all
the assets.
Segmentify enables to export all the data from the “Export All” button.
By using Segmentify's Search Module Reports, you get all the data you need, allowing you to use it in your eCommerce website's solutions.