Winback

Price Drop

If there is a discounted product within the products that each of the visitors viewed before, Segmentify shows these discounted products to the visitors and identifies the minimum discount ratio to be sent. 

The Price Drop scenario is very effective as the price of products that visitors are already interested in is reduced. It is also a very encouraging scenario for visitors to complete their orders.

 Price Drop Email Campaign

Back in Stock

If any of the products that visitors viewed before were out of stock at that moment, Back in Stock works and lets the visitors know when they are back in stock.

Reports show that one of the reasons people decide to buy includes stock availability. 14% of shoppers find it crucial. So, keeping eCommerce website visitors up to date about stocks would be very important.

 Back in Stock Email Campaign

We Missed You

 We Missed You Email Campaign

Churn

The Churn algorithm is for the customers who made at least x purchases from the store previously and have not been visiting for the last n days. The purchase number and the number of non-visiting day values are configurable. Smart Offers is the algorithm used here. It finds the favourite categories for each customer and recommends the most purchased products in those categories.

It costs nearly 6 times to get a new customer than it does to keep an existing one. So, it is crucial to remind yourself of personalised products to eCommerce websites shoppers who have made a purchase before but not visiting eCommerce websites for a long time.

 Churn Email Campaign

Growth 

Order Follow Up

The Order Follow Up algorithm works when a visitor makes a purchase. Segmentify sends the related bundle of the last purchased product after n days of their order. The personalised Complementary Products algorithm works here. It offers customers the best products based on their taste and their last orders on eCommerce websites. And it can also identify how many emails will be sent on a monthly/weekly/daily basis.

Repeat customers spend 3x more money than new customers. This scenario is a very effective cross-sell method. 

 Order Follow Up Email Campaign

New Arrivals

New Arrivals Email Campaign

Top Sellers

Top Sellers algorithm shows the top seller products in the store. It aims to show the most popular products to visitors and direct them to purchase these items. It works for visitors who have viewed at least one product in the last week.

According to a Nielsen Report, 83% of consumers trust product recommendations from their friends and family, which can be used to the eCommerce websites advantage by using this “Top Sellers” scenario for the email marketing strategy.  

 Top Sellers Email Campaign

Birthday

The Birthday campaign is a mix of Smart Offers, New Arrivals, and Discounted Products algorithms. Additionally, it is possible to customise the number products that will come from these algorithms. In this campaign, the birth data of all users who have permitted at the time selected from the panel are checked to see if they have birthday data. On the day of the user's birthday, the campaign works.

This scenario makes the website’s visitors feel special as Segmentify knows their previous behaviours and tastes. 

For this campaign to work, birthDate:'dd.MM.YYYY' must be sent on the integration side. 

 Birthday Email Campaign

Retention

Abandoned Cart

The Abandoned Cart algorithm works when a visitor adds a product to the basket but leaves the website without purchasing. Within this scenario, it can simply identify how many emails the Segmentify account will send on a daily/weekly/monthly basis per user. 

It is exceptionally effective as a sales recovery tactic. Some reports suggest that 75% of shoppers abandon their carts. And most of them plan to come back. Hence, sending a personalised email and reminding yourself in the right way may become very effective.

 Abandoned Cart Email Campaign

Last Visit Alternatives

The Last Visit Alternatives scenario works when a visitor views a product and leaves the website without any basket action. For these visitors, the most related products are recommended after a specific period. The Personalised Alternative Products algorithm is used in this campaign. It offers visitors the best products based on their browsing history. Within this scenario, you can simply identify how many emails will be sent on a daily/weekly/monthly basis per user.

 Last Visit Alternatives Email Campaign

Nice to Meet You

The Nice to Meet You scenario works for the newly registered visitors, aiming to convert them to customers by completing their purchases.

The user must sign up in order to send Nice to meet you by email. Therefore, this scenario is triggered by the signup event and also requires email information.

 Nice to Meet You Email Campaign

Last Visit Reminder

Last Visit Reminder Email Campaign

Fly Mode Email Campaigns

Fly Mode Campaigns offer the opportunity to send emails for any specific user behaviour. It is triggered along with any behaviour (event) of the user. Campaign content can be selected on the panel and all algorithms can be used.