Introduction to Personalised Search

 Would you like customers to have an excellent online shopping experience by easily finding everything they are looking for on your website? If so, we have a great product named "Personalised Search" for you to make it possible.  Do you want to learn more?

Let's start by answering "What is Segmentify Search?"

Segmentify offers  eCommerce websites with a product to improve their search capabilities and provide visitors with a better “search experience”.
Segmentify's Personalised Search consists of two components: Before Search and After Search.

Before search works, until the user searches for any query.

After Search works after the user searches for any query.

This displays the products that may be relevant to the search queries made by the product and website visitors based on keywords such as product name, product category, brand, product ID. Segmentify ensures that the results are sorted intelligently. In this way, the website shall offer a better user experience to its visitors; a user shall quickly reach alternative products that may be of most interest to him/her and related to his/her search, and the process of completing the order and navigating the site shall be optimized. It will contribute to the online revenue of the eCommerce website.

But "Why is Search so important?"

1. According to research, website visitors who carry out searches on the site tend to buy more than those who do not search, and their conversion rates are higher then those who do not search within the site.
   

1. According to the Web Linc's research conducted in Q3 2016; Site searchers are 216% more likely to convert than regular users.
   
2. According to the Forrester Research study conducted in 2018; Forrester Research found that 43% of visitors to a site immediately go to a search box and searchers are 2-3 times more likely to convert.

So search speeds up purchasing processes and makes a great contribution with module-based suggestions.

• Related Articles

• How does Personalised Search work?

  Segmentify Personalised Search (SPS) creates an enhanced search experience across eCommerce websites. SPS makes immediate product recommendations with a box displayed when the search bar is clicked. SPS’ Before search input campaign works until the ...

• Experience the Search Dashboard

  Metrics are important datas to track the performances of the features. Follow this article and learn more about how Segmentify shows the important metrics in Search Dashboard. Here, we see Search modules’ total metrics in Segmentify's Dashboard.    ...

• Before Search Input Campaign

  Segmentify offers categories, brands, keywords, and popular products to customers before searching the product in the search box with Before Search Input campaign.  It's a great opportunity for eCommerce websites to have the best product search ...

• How to Edit Personalized Search Campaigns : After Search Input

  In this article, we are going to examine the After Search Input. When a query is entered on the search box for a product, it is called  After Search.  With this campaign, it becomes much easier for customers to reach the product they are looking ...

• Displaying Key Metrics With Search Insights

  Segmentify's 'Search Insights' shows key metrics in Search Reports. Isn’t it exciting to see the most important metrics and to take a closer at the  performances of these metrics? If yes, let’s explore  Search Insights! The Insights Screen consists ...