Introduction to Personalised Search
Would you like customers to have an excellent online shopping experience by easily finding everything they are looking for on your website? If so, we have a great product named "Personalised Search" for you to make it possible. Do you want to learn more?
Let's start by answering "What is Segmentify
Segmentify offers eCommerce websites with a product to improve their search
capabilities and provide visitors with a better “search experience”.
Segmentify's Personalised Search consists of two components: Before Search and After
Before search works, until the user searches for any query.
Search works after the user searches for any query.
This displays the products that may be relevant to the search queries
made by the product and website visitors based on keywords such as product
name, product category, brand, product ID. Segmentify ensures that the results are
sorted intelligently. In this way, the website shall offer a better user
experience to its visitors; a user shall quickly reach alternative products
that may be of most interest to him/her and related to his/her search, and the process
of completing the order and navigating the site shall be optimized. It will
contribute to the online revenue of the eCommerce website.
But "Why is Search so important?"
- According to research, website visitors who carry out searches on the site tend to
buy more than those who do not search, and their conversion rates are higher
then those who do not search within the site.
- According to the Web Linc's research conducted in Q3 2016; Site
searchers are 216% more likely to convert than regular users.
- According to the Forrester Research study conducted in 2018; Forrester
Research found that 43% of visitors to a site immediately go to a search
box and searchers are 2-3 times more likely to convert.
So search speeds up purchasing processes and makes a great contribution
with module-based suggestions.
How does Personalised Search work?
Segmentify Personalised Search (SPS) creates an enhanced search experience across eCommerce websites. SPS makes immediate product recommendations with a box displayed when the search bar is clicked. SPS’ Before search input campaign works until the ...
Experience the Search Dashboard
Metrics are important datas to track the performances of the features. Follow this article and learn more about how Segmentify shows the important metrics in Search Dashboard. Here, we see Search modules’ total metrics in Segmentify's Dashboard. ...
Before Search Input Campaign
Segmentify offers categories, brands, keywords, and popular products to customers before searching the product in the search box with Before Search Input campaign. It's a great opportunity for eCommerce websites to have the best product search ...
How to Edit Personalized Search Campaigns : After Search Input
In this article, we are going to examine the After Search Input. When a query is entered on the search box for a product, it is called After Search. With this campaign, it becomes much easier for customers to reach the product they are looking ...
Displaying Key Metrics With Search Insights
Segmentify's 'Search Insights' shows key metrics in Search Reports. Isn’t it exciting to see the most important metrics and to take a closer at the performances of these metrics? If yes, let’s explore Search Insights! The Insights Screen consists ...