Introduction to Segmentify’s Behavioural Targeting Campaigns
Engagement aims to strengthen the interaction between a customer and a brand. Customers who have high interaction with the brand will make more purchases and promote more. This can be done through various campaigns. These campaigns bring customers to the brand and increase customer loyalty.
Engagement campaigns are campaigns that aim to keep users on the website and offer opportunities to users in various ways. With these campaigns, you will be able to offer deals or updates to your website directly to customers. There are 5 types of campaigns in Segmentify's Engagement module:
Popup Banner
Email Collection
Form-Survey
Notification Bar
Hero Banner
Also, Engagement campaigns can be customized with Segmentation. All you have to do is add a segment to the campaign with a few clicks. After doing this, your campaign will only be visible to users in that segment!
Let's take a closer look at Engagement campaigns.
Popup Banner
Email Collection
Email Collection campaign serves to collect mail from users so that customers can be informed about content such as newsletters of the relevant website. It is a campaign to keep the connection between the website and the customer and to take it one step further.
Form-Survey
The Form-Survey campaign is different from other Behavioural Targeting campaigns because, as the name suggests, it has the ability to create surveys! This campaign is great for a website to track customer satisfaction. According to the results of this survey, you can get an idea about your website and take action!
Notification Bar
By using the Notification Bar campaign, big effects can be made in a small area. With this bar, users can easily be informed about discounts and deals. Although it takes up a small area, it is a campaign that will definitely attract the attention of customers.
Hero Banner
Hero Banner is a type of campaign where the content is shown directly to the customers with a strong visual. In this campaign, especially the segment capability of the banner and its usage make a difference. With the use of segments in Hero Banner, customers can find opportunities that suit them with this campaign.
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