How to Create a Hero Banner Campaign

How to Create a Hero Banner Campaign

The Hero Banner campaign is effective in displaying a website's deals or announcements with an impressive visual. With Hero Banners, these contents can be customized according to the segments of the consumers. Even just by looking at the image of the campaign, consumers can see the opportunities that suit them and go directly to purchase.

To add this effective campaign to your website, all you have to do is follow the steps below:

Step 1. Login to the Segmentify panel.

Step 2. Select the Behavioural Targeting module from the sidebar.

Step 3. On the Behavioural Targeting page that opens, select Hero Banner from the sidebar.

Step 4. Click on the Add Image Banner button to go to the campaign creation page.

Step 5. Fill in the required fields to create the campaign on the page that opens. These fields and their explanations are given in detail below:

Hero Banner Edit Screens

  1. Banner Name: This field indicates the name of the Hero Banner.
  2. Target URL: In this field, the URL of the page that visitors will be directed to when they click on the Hero Banner is entered.
  3. Banner Image: In this field, the URL of the image to be used as the background image of the Hero Banner must be uploaded.
  4. Campaign Name: A campaign name must be entered in this field. With this name, the campaign can be found easily on the panel.
  5. Start Date: It is the field where the start date of the campaign is selected. The campaign is published with the date selected from this area. 
  6. End Date: It is the field where the end date of the campaign is selected. The campaign stops running as of the date selected from this area.
  7. Device Types: With this field, the devices the campaign will run on are selected. There are options such as Web and App.
  8. Pages To Show: The pages on which the Hero Banner will run can be selected from this field.
  9. Target Div Selector: The target component must be entered on the website where the recommendation box will insert itself.
  10. Advanced Configuration: In this area, operations such as banner design, manual filters and printing of data are carried out.
  11. Go Test: With this button, the campaign can be saved as a draft.
  12. Go Live: With this button, it is delivered to the subscribers according to its timing.
  13. Timing: With this option, Hero Banner can be displayed right after a visit to a website, a few seconds after a visit, or when an exit intent happens. 
  14. Frequency: The display frequency of the banner can be adjusted. For example, once in a session.
  15. Target Audience: With Target Audience, the campaign can be customized according to segments. The options are:
  • Visitor Segment: The campaign can be filtered according to segments. Smart Segments can be used.
  • Visitor Type: The campaign can be filtered according to visitor types.

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