How does Personalised Search work?

How does Personalised Search work?


Segmentify Personalised Search (SPS) creates an enhanced search experience across eCommerce websites. SPS makes immediate product recommendations with a box displayed when the search bar is clicked.

SPS’ Before search input campaign works until the search is completed. SPS’ After search input works after a search term is input.

The recommendations are updated after minimum characters defined in the configuration are input in the search bar and they display the products with the highest rock score according to Segmentify's most intelligent machine-learning algorithms, among the products that match the specific keyword entered by the shoppers.

If the searched term in the title, brand, category value of a product, the named products are sorted according to the rock score values, and the N of these products are ranked from the high to low.

SPS has features to search according to product attributes such as product code, color, name, category, brand, and SKU (params).

SPS has full manipulation ability in the assets displayed in the sidebar and products to be added to before search. The products SPS  recommends in Before Search Input is working like a recommendation widget and can display full personalised content.


Before Search Input

Before Search works before searching the product in the search box. In this process, we show products, categories, brands, and keywords searched words according to Segmentify rock score value.

Before Search Assets

Each one of the category, brand, keyword, and product fields indicates an Asset

Products 

Segmentify Search box shows personalized products to the user by using default Smart Offers algorithm. 


The number of products displayed in the products' assets can be configured in the panel.





Categories

It brings up popular categories in the search box before searching. In Category asset, categories with the most popular products are brought according to the most popular products. Popular products related to each category are displayed when the mouse cursor is hovered over the category name and updated according to the cursor movement. Product recommendations on the category are brought as a result of the rock score value.
How many categories will be displayed can be changed from the panel.

Category Tree View: The category tree view shows the hierarchy of the product in the before search. This feature is available as an option.

For example: Men > Trainers






Brands 

In Brands asset, brands with the most popular products are displayed according to the "Most Popular Products" Algorithm. Popular products related to each brand are displayed when the mouse cursor is hovered over the brand name and updated according to the cursor movement. Product recommendations on the brand are brought as a result of the rock score value.





Keywords

The most searched popular words on the site are feeding to Segmentify according to the most popular words searched on the site in the last 7 days. Thus, the most searched words are ranked by their search counts.
Popular keywords can also change depending on the language in a site that supports multiple languages. While different words are popular in the English version of the site, other words may be popular in the Turkish version.




After Search Input

After Search Input is fired after entering as many letters as the minCharacter definition of the site configuration. The minCharacter configuration can be adjusted by the Search tab in Global Settings. If the searched word is found in any product field, the products mentioned are sorted according to the rock score, and the categories to which these products belong are grouped according to their brand / categories and they are listed.
The Product Catalog is fed from the Feed or integration.
Popular products depending on each category and brand should be displayed when the mouse cursor is hovered on the relevant asset and updated according to the cursor movement. 

After Search Assets

Each one of the category and brand fields indicate an Asset



Clickable: Clickable option allows direct access to the related category or brand over the category / brand values. This feature is available as an option.

In order to use the Clickable feature, Brand / Category URL mapping must be done with integration.

Highlight: Highlight option ensures that when the value is started to be searched, the relevant value is highlighted as bold over the category / brand values.

Highlight and auto-correction are not currently working together. For example; when "dross" is written in the search box, "dress" is not highlighted in the assets.


Categories

It brings up popular categories in the search box after searching. In category assets, categories with the most popular products are brought according to the most popular products. Popular products related to each category are displayed when the mouse cursor is hovered over the category name and updated according to the cursor movement. Product recommendations on the category are brought as a result of the rock score value.
How many titles are listed under Popular Categories can be configured. 

How to show the category view in search can be set on the panel. This feature is provided by "Category Tree View". You can check the Campaign Edit section to understand how it works.




Brands

It brings up popular brands in the search box after searching. In brand assets, brands with the most popular products are brought according to the most popular products. Popular products related to each brand are displayed when the mouse cursor is hovered over the brand name and updated according to the cursor movement. Product recommendations on the brand are brought as a result of the rock score value.

How many titles are listed under Popular Brands can be configured. 



Features

Auto-Correction

With Auto-Correction, Segmentify recommends the product in the search box to understand the spelling mistakes that users make within certain scopes and cover them.

Considering the end-user behavior, Segmentify knows that it is very likely to make a typo, especially on mobile devices. On the other hand, users may not know how to write the word (brand name, product name may be in a language they do not know, or spelling may be complicated). However, with this feature, Segmentify has taken the capability of the search module one step further.

For example, when an eCommerce website's end user makes a search called “skort”, Segmentify also brings the results of “shirts, shorts and skirts” as recommendations.




Synonyms

Synonyms works by searching for the desired word and then bringing in alternative corrections, synonyms or words that should be returned. After the search, the words that customers want to see are returned. Synonyms has 3 different uses.


Two-Way Synonyms

This is used when the two words have the same meaning. Like the previous example “sweatshirt” and “hoodie”. Two-way Synonms returns both the searched word and its synonym in the search box after searching.



One-Way Synonyms

This is used when one of the words is more comprehensive than the other. For example “clothing” and “helmet”. When we search for “motorcycle clothes” we want to see “helmet” but not the other way around.




Replace Synonyms

This is used when we want to show different results to the actual search. For example if we want to show only “jacket” on the site when “clothing” is searched we use replace synonyms.



Asset Manipulation 

The assets in the campaign can be manipulated and Segmentify algorithms within assets can be utilized. Filters from assets can be included or excluded. These manipulations increase control over recommendations.



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