How to Edit Personalized Search Campaigns : After Search Input

How to Edit Personalized Search Campaigns : After Search Input


In this article, we are going to examine the After Search Input.
When a query is entered on the search box for a product, it is called  After Search. 
With this campaign, it becomes much easier for customers to reach the product they are looking for. 
After Search recommends products, brands or keywords about the input we entered. Let's explore more about the After Search input and how we create it.    





As  seen in the image, the campaign is comprised of some main areas. The areas are listed below to help you understand easily.
With Campaign Name section we name the campaign.
Device Types section allows deciding on which devices the campaign will run. They are Web(Desktop & Mobile App) and Native App.
In Advanced Config, operations such as search box design and manual filters are applied.
Using Go Test button we test the search campaign in draft mode before going live.  Only test users can view test campaigns, and you can be a test user by using Segmentify Chrome Plugin or you can just add “?_sgm_test=on” at the end of the URL.
With Go Live button we go live the campaign which means the campaign will be shown to all the eCommerce users.
Each one of the fields for Category, Brand, Keyword and Product indicate an asset. In Assets section we edit these fields. We select a number of asset items and these options:

a.      Clickable: If we want to redirect the customers to the relevant URL when they click the topic under Categories and Popular Categories assets, we click this option.
b.      Highlight:  The text on the Category asset that is matching the search query is can be highlighted if wanted.
We should know that highlight can be done only in brand and category assets.
c.       Category tree View: If we want to show the categories as Category Tree in the search box we click this option.

By using the Products section we set how many products will come on mobile and desktop.





In the Asset Texts section, we prepare the asset titles as will appear on the onsite search box. The titles for Popular Categories, Popular Brands and Popular Keywords will appear in the search box before the customers make a search. The titles for Categories, Brands will appear in the search box when the customers start to make a search.

There are 3 types of synonyms to bring in different variants of the word we want to search.

Two-way Synonyms

It returns the results of two words with the same meaning.



Two-way Synonyms

One-way Synonyms

Can be used if one word is more comprehensive than the other.            
             

One-way Synonyms

 Replace Synonyms

Can be used  to show different results to real search.


Replace Synonyms 


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