Segmentify's 'Search Insights' shows key metrics in
Isn’t it exciting to see the most important metrics and to take a closer at the performances of these metrics? If yes, let’s explore Search Insights!
The Insights Screen consists of 2 tabs, “General” and “Assets”. The “General” tab
gives us statistics regarding general search, whereas the "Assets" tab provides asset-based reporting.
With "Search Analytics", searches in the search box are reported
according to Total Searches, Popular Searches, No-Result
Searches and Most Valuable Searches.
For multi-language accounts, the reports can be seen in
different languages and devices.
There are 2 sections here: "General" and "Assets".
In the “General” section we see the "Total Searches", "Popular Searches", and "No-Result Searches". Let’s take a closer look at this section.
It provides us with the statistics of General Search.
· Total Searches: This shows the total number of
search queries for the entire selected date range.
· Total Unique Searches: It displays the total number
of unique search queries for the entire selected date range.
It shows the most searched words/phrases independent from
Popular Searches are sorted by the Total Searches count.
Best Products are sorted according to purchase, click, and basket rates.
The most searched for, but words/phrases with no-results can be seen in "No-Result Searches".
No-Result Searches are sorted by the Total Searches count.
- Total Searches: It displays how many times the keywords have been searched by the eCommerce website visitors.
- No-Result Ratio: It displays the ratio between "No-Result Searches" of keyword and the "Overall Searches". It is calculated by dividing the "No-Result Searches" by the "Overall Searches".
That was all that we were going to examine in the "General Section".
Now, let’s move on to the "Assets Section" and find out what awaits us!
The Assets section gives us Asset-based Reporting. We see the most maluable products here.
Most Valuable Products
It demonstrates Products with the most contributions (views, add
to baskets, purchases).
Most Valuable Products are sorted by product-based revenue.
Most Valuable Products
Displaying key metrics along with Search Insights offers so much useful data which you do not need to make any extra effort to acquire.
Contact us for more information if you would like to try Segmentify's Search Insights and want to hear about upcoming improvements. Stay tuned!
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