As the name suggests, Behavioural Targeting is a module where scenarios are created based on users' behavior. Especially with Segmentation, creating campaigns for the segment where users are included is an important part of our Behavioural Targeting module.
Engagement, the other half of this module, basically aims to increase the connection of users with the brand via the campaigns it contains.
Let's take a closer look at this module.
Segmentation, or grouping customers based on shared attributes, will help e-commerce companies send/show relevant, timely promotions and show them to their users. Age, gender, location, browsing habits, interests, and even the devices customer's use, say a lot about the customer's shopping habits. Combined with behavioural data, segmentation will empower online stores to deliver personalised experiences.
Segmentation allows us to further strengthen our other modules. Our goal is to increase the contribution rate of our modules with segmentation and to offer segmentation capability to all our customers.
Segmentation includes Smart Segments and Rule-Based Segmentation. Smart Segments are already available in the current structure and there are 10 of them. Rule-Based Segments will be a feature that we will launch in 2021-Q2 and segments that can be adjusted according to user behaviour.
Loyals at Risk
One Time Shoppers
Waiting First Order